In the in-class presentations, which burger campaign did you like best? Why? 

Trick or Treat? I wish you a fantastic night on Halloween.
There are always Halloween related products found in October. You may see many drinks red in color or with eye-ball. Some restaurants also prepare pumpkins or foods that look scary or nasty. You may have tried some of them already. But, have you ever tried a burger in black that is a limited edition in Halloween?

I love this group’s idea. By relating a special burger with the fun festival, it raised the curiosity of the customers. It leads the customers to imagine how scary it may look like or how weird the texture or taste would be. Although it looked over-baked, it mentioned it is tasty that comfort the customers. And I really want to have a bite of it after reading the poster and see if it is the burger that would go deep in my memory.

One more shining point of this poster is the lady on the left. She is a celebrity of Hong Kong and also in the promotion of Halloween activities in one of the theme parks. The wise choice of the lady matches the theme of the poster perfectly, and more, let the customers immersed in the festival feeling. “Swallow your darkness” is the great slogan that the customers are not just simply eating a burger, a food, but also the trial of the stimulation of sense.

It will be great if this burger is not limited in Japan, but also in Hong Kong.

Ref:
http://ge2409.weebly.com/1/post/2012/10/nuro-burger-campaigns.html
http://www.burgerkingjapan.co.jp/campaign/cp60_1.html

This is the " EPSI MAX'S 2010 FOOTBALL ADVERT FT AKON'S 'OH AFRICA' (FEATURE LENGTH) -
Messi, Drogba, Kaka, Lampard, Henry Pepsi Advertisement. ".
Link : http://www.youtube.com/watch?v=O-XZk0yxCzc

Have you ever watched this advertisement? How do you feel after watching it? Do you feel relax, hyper, excited and joy watching it?

This Pepsi advertisement was shown in 2010, which was the 19th FIFA World Cup held in South Africa. And certainly, the theme of this advertisement was football in Africa. It was suggested that this advertisement was targeting the football fans. By the number of 3,599,807 people (by 14th Oct ) watching it on youtube but not just on TV, it can be believed that people like this advertisement quite a lot. (Think of that you used to skip the ads rather than watch it!) But why they love it so much?

That’s look at the elements in this advertisement! We had the football stars, a great song "Oh Africa" sung by Akon, a beautiful environment, happy African wearing a smiley face and a football match. There are enough elements to make you feel like you were in Africa. We can also analysis this with the window effect. It allowed the audience to imagine that they were the football stars. After drinking EPSI MAX, they could be in the Africa challenging the local "football players". They could immerse themselves in the fantastic natural atmosphere. The natives were so fun, nice and mostly creative, with the resource they had. And of course, forget about the bulk of work and city life, and back the nature.

How can you resist a dream like that?

Short review of a photo essay
Link: http://photo-michaelwolf.com/#the-real-toy-story-factories/1
( Go and see more pictures there !!!!  )

Title of the photo essay: The real toy story – factories

We are familiar with the movie – The toy story. There are lots of cute characters in the movie along with a touching story. Toys are our best friends in our growths.

It is easy to get a new toy from the store. But – where does the toy come from? How was it born? Michael Wolf may give you the answer in his photo essay “The real toy story – factories “.

His photos were taken in a factory, capturing the manufacturing processing of the toys. It is scary if you looked at the broken limbs, empty face of the dolls and cartoon. It seems like you have entered a murdering company which is cleaning the dead body. Haha. The steps are much more complicated than expected for producing each single toy, not to mention the hard work behind the scene. It also rings a bell of the hardship of the workers. Even though they had a residential area nearby, they are still tired and fall asleep on the factory floor. They must be exhausted of the long working hours and handling this highly concentrated work.

Whenever we purchase a toy, we should be thankful to all the effort behind the toy and treasure it.   

Source
http://hk.apple.nextmedia.com/news/art/20120929/18027561   (Date: 29 Sept, 2012)
http://orientaldaily.on.cc/cnt/news/20120928/00176_063.html  (Date: 28 Sept, 2012)

Choose a news photo

ì  Write a short analysis (~200 words) or

ì  Create a photo caption and explain your caption

ì  Choose two news photos on the same subject and compare and contrast


The above pictures were taken from the news about the implementation of the national education, which the lady was facing the media telling her stand. The lady was Miss Anna, Wu Hung-yuk, the chairman of the consultation group of the national education. The left one was from Apple Daily and the right one was from Oriental Daily.

The photo on the left, Anna was not looking at the camera. She looked sideway and angry, seems like arguing with people. Her eyes was looking upward giving the feeling of talking from a upper lever to the down level without manner. The audience would have the sense that she was not listening to the public and just doing on her own.

The photo on the right, Anna was facing the media so with the sense of facing the public. She was smiling and and looking at the camera. It gave the audience a sense of polite, and communication. For the background , it was red in colour and with the words  “Hong Kong”. It suggested that she was working for the future of Hong Kong and what she did was not betraying Hong Kong. The readers should believe her words.

From the pctures, we can almost guess the stands of the dailys. The Apple Daily suggested to reject while the Oriental supported the implementation of national education.

52168783 - Lam Wing Man

GE2409 Words and Images W2
 Writing about editorial cartoons

Link: http://www.cagle.com/news/iphone5/
Title : Dying for the new iPhone
By: Jimmy Margulies

 The chosen cartoon is about the sale of the new iPhone. On the left hand side of the picture, there are people queuing in the Apple store to buy the new phone. And on the right hand side, there are workers (“Chinese Workers” at their back) walking into the FOXCONN manufacturing building. The title is clearly shown on the top “Dying for the new iPhone”.

In this picture, we can guess that Mr. Margulies is showing his negative feeling on the new iPhone. The word “dying” is very strong feeling term. The picture shows both the selling and the manufacturing part of the iPhone which proposed that there are two sides about the phone that we should look into. It shows that the customers are crazy for a new iPhone while the workers are suffering in producing an iPhone.

The author may not be a fan of iPhone and he does remember the sad news from FOXCONN. And this picture is mainly for those who are planning to plan or bought iPhone. FOXCONN is a company who sell components to APPLE. FOXCONN had sad news of numerous staff commit suicide due to high pressure. When people are crazy about the new iPhone, not many of them care about how their phones come from. He is telling a story that, not only the good sales should be emphasized, but also criticize the social responsibility a company bear. The phone is coming from the hardship of the workers and the audience who buy iPhone should feel guilty. As you buy iPhone, you are agreeing the company’s attitude to treat the workers badly. (though FOXCONN ‘s staff is not directly under APPLE. )

I agree with the author that we should not forget the hardship of the workers. We should not blame the cool blooded company only when we see the news. What we should do is to think whether the company is a social responsible company before our purchase.

52168783 Lam Wing Man

GE2409 week 1 power point 1b

Source of picture
http://www.exercisesinstyle.com/  
<Guest Artists – Dave McKenna>

Analysis

There are more than one picture in the comic, and they are read from left to right and top to bottom. Ignorance of the “different language” from Dave McKenna, It is using the more or less the same dialogue as the template (the original one).

We let the template one as the old information and help with the analysis.

The original one was about a man using computer and went down to fridge to get something. On the way, someone asked about the time and he answered 1:15. He then forgot what he supposed to get from the fridge. Though the second people did not show up, we could guess that there was a woman or maybe his wife was in upstairs.

The <Guest Artists – Dave McKenna> was kind of fun. The story was happened million years ago. There was a man ready to hunt. His wife used some unknown language to ask him something. He used his rod, checked and answered. With the “old information” of the original one, we can guess that they are talking about the time. And eventually, the man forgot what he supposed to hunt.

With a different time and venue, the producer fixed all the elements for the ancient period. Though we could not 'read' the dialogue, with the known old information, we could still understand the scene. The unknown words were used to indicate that their chat. The new version breaks the constraint of time and thought. And it brings more fun to the readers.