This is the " EPSI MAX'S 2010 FOOTBALL ADVERT FT AKON'S 'OH AFRICA' (FEATURE LENGTH) -
Messi, Drogba, Kaka, Lampard, Henry Pepsi Advertisement. ".
Link : http://www.youtube.com/watch?v=O-XZk0yxCzc
Have you ever watched this advertisement? How do you feel after watching it? Do you feel relax, hyper, excited and joy watching it?
This Pepsi advertisement was shown in 2010, which was the 19th FIFA World Cup held in South Africa. And certainly, the theme of this advertisement was football in Africa. It was suggested that this advertisement was targeting the football fans. By the number of 3,599,807 people (by 14th Oct ) watching it on youtube but not just on TV, it can be believed that people like this advertisement quite a lot. (Think of that you used to skip the ads rather than watch it!) But why they love it so much?
That’s look at the elements in this advertisement! We had the football stars, a great song "Oh Africa" sung by Akon, a beautiful environment, happy African wearing a smiley face and a football match. There are enough elements to make you feel like you were in Africa. We can also analysis this with the window effect. It allowed the audience to imagine that they were the football stars. After drinking EPSI MAX, they could be in the Africa challenging the local "football players". They could immerse themselves in the fantastic natural atmosphere. The natives were so fun, nice and mostly creative, with the resource they had. And of course, forget about the bulk of work and city life, and back the nature.
How can you resist a dream like that?
Messi, Drogba, Kaka, Lampard, Henry Pepsi Advertisement. ".
Link : http://www.youtube.com/watch?v=O-XZk0yxCzc
Have you ever watched this advertisement? How do you feel after watching it? Do you feel relax, hyper, excited and joy watching it?
This Pepsi advertisement was shown in 2010, which was the 19th FIFA World Cup held in South Africa. And certainly, the theme of this advertisement was football in Africa. It was suggested that this advertisement was targeting the football fans. By the number of 3,599,807 people (by 14th Oct ) watching it on youtube but not just on TV, it can be believed that people like this advertisement quite a lot. (Think of that you used to skip the ads rather than watch it!) But why they love it so much?
That’s look at the elements in this advertisement! We had the football stars, a great song "Oh Africa" sung by Akon, a beautiful environment, happy African wearing a smiley face and a football match. There are enough elements to make you feel like you were in Africa. We can also analysis this with the window effect. It allowed the audience to imagine that they were the football stars. After drinking EPSI MAX, they could be in the Africa challenging the local "football players". They could immerse themselves in the fantastic natural atmosphere. The natives were so fun, nice and mostly creative, with the resource they had. And of course, forget about the bulk of work and city life, and back the nature.
How can you resist a dream like that?
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